State Of The Blog Archives - Keeping Up With The Bulls

Personal Finance Blogging Year 2 Stats

01.10.2021 by admin // 7 Comments

Personal Finance Blogging, Personal Finance Blog, Blogging lessons, how to blog

Keeping Up With The Bulls is officially 2 years old! They say the second year is much easier; however, the pandemic derailed things a bit. When I was off in 2019 for the holidays I pre-wrote a lot of content knowing I had a busy year ahead at work. Then, the pandemic hit. And, a lot of this content didn’t seem relevant. We were shocked, concerned about our health, uncertainty about our jobs. Many of my articles just seemed tone deaf and irrelevant. Last Dec – Feb I started a saving money attending wedding series and a saving money celebrating holidays series. Even the content I wrote at the start of the year was immediately irrelevant. Nevertheless, this personal finance blog improved over the past year, I’ve learned a lot more about how to blog and I’m excited to continue to improve it in 2021.

A Whirlwind of a Year Led to the Blog on the Back Burner

In March, I stopped caring about the goals I set for my personal finance blog and focused on buying groceries like most of the world. I wrote a few new articles that were a little more relevant for the times like Fast Easy Recipes With Few Ingredients and Self Care at Home for any Budget. With pure luck, I happened to write Tips for Working Remotely back in February bringing my total relevant content to 3 blog posts.

After surviving March, I went in waves with this blog. Some weeks I was super motivated and thought we’re home always, this is my opportunity to really bring my blog to the next level. But most weeks it wasn’t a focus. I decided to build out a career section because so much content out there focused on side hustles and not enough on making more money in the typical 9-5.

In March, the stock market went crazy. A few friends knew I liked to invest and wanted to get started so they reached out to me. After a few years hiatus of mostly holding stocks with a few trades here and there I got back into it. I texted quite a bit with friends about what we were buying and selling. I created spreadsheets with target entry points which we never got back down to and started following a lot of traders on Twitter. Looking back, financially it was better to spend my time investing and not blogging. I ended up beating the market! It was a welcome distraction and you can read all about my 2020 stocks investment performance. With my enthusiasm for stocks renewed I’m excited to finally write some investing content here in year 3.

What I Learned In My Second Year of Blogging

In year two I learned more about how to blog. As always, there were things that went well, and other things I need to improve upon next year. Even still, I continued to make a lot of improvements based on what I learned in my first year of blogging. I’m excited to really begin to take my blog to the next level in year three.

Things That Went Well On The Blog

SEO Basics

I’m still far from a pro at SEO but I’ve improved from where I started two years ago. I have Yoast installed now which has helped improve the ease of readability. I do a little keyword research using the Moz keyword explorer and try to incorporate a keyword or two but mainly still write what I want.

I also was able to build a few backlinks this year. While I didn’t keep track, there were two notable ones. Thanks to A Dime Saved one of my saving money tips was included in 13 Ways to Make the Most of Black Friday This Year on MSN. I was also featured as in the Know Your Blogger Series on Personal Finance Blogs.

Ranking for Keywords

At the end of 2019 my post on Why Attend a Women’s conference? started getting some traction in Google and I was super excited. Same with some of my wedding related content like How to Plan a Bridal Shower on a Budget Almost all of that traffic went away starting in March. One step forward, a few steps back. Luckily while this traffic went away, other posts began to improve in ranking. Overall, search drove a lot more visits in year 2 than year 1 and I have no doubt this trajectory will continue in year 3.

In 2019 I tried a bunch of pins and really never got any traction. I’m not very creative and pins take so much more time than writing a tweet I was ready to give up on Pinterest. But in 2020, some of my pins actually started driving some traffic to my site! My most popular pin is for Smart Money Moves in Your 20s. It’s only a few a day, but enough to motivate me to really learn about Pinterest this coming year.

Move to SiteGround

After a lot of technical difficulties with Bluehost and my site going down for days at a time multiple times I finally switched hosting providers. I am now with SiteGround and have had a much better experience. It’s more expensive, but you also get what you pay for.

Partnership and Sponsorship Requests

At this time, I am still not monetizing my blog, but I have received a few requests for paid sponsorships. Even though I am currently turning these down, it’s exciting to get the requests. Once the blog hits a certain traffic level I will consider partnerships and sponsorship requests.

THE THINGS THAT WENT WRONG

Wrong Google Analytics in 2019

My Google Analytics never matched my WordPress metrics in 2019 but I thought this was common and didn’t think much of it. Well, in Jan, turns out I had Google Analytics installed twice somehow and it was double counting all of my visits! So, I thought my blog didn’t do great in 2019 to start and turns out I did even worse. LOL! Luckily it was fixed early in Jan so 2020 is right; however, my 2020 blog goals were based on faulty data. When I found this out I was still determined to hit my initial blog viewership goals. When the pandemic started though I decided to put these goals aside.

Still Not Achieving My Target Blog Viewership Numbers

I could have achieved my viewership goals but decided to put less effort into the blog. The reality is, blogging is a lot of work. If you put in the work upfront it can become passive over time but you have to put in the effort to get there. Many blogs that have much better numbers than me post one to three times A WEEK! In 2 years of blogging I have a total of 64 posts. The people who post 3 times a week end up getting to this same amount of content in their first 5 to 6 months. Like many things, your results are based on the amount of effort you put into something. Had I put more effort into this personal finance blog over the past year I likely would have hit or exceeded my target blog viewership numbers.

KEEPING UP WITH THE BULLS BLOG BY THE NUMBERS

In my second year of blogging about personal finance, I wrote 24 blog posts. This exceeded my goal but is also less than the 40 posts I wrote in 2019. I also went back and improved content I wrote in 2019. Some of the initial content was pretty terrible and I still need to rewrite a few of the initial posts. For social platforms, I am mainly on Twitter and have 1,485 followers, over double the followers I had at the end of last year.

Keeping Up With The Bulls Personal Finance Blog Google Analytics - Page Views, Avg Time on Page, Bounce Rate, % Exit

In 2020 I had 17,217 page views, compared to 14,130 page views in 2019. I also had almost double the amount of visitors. Since some of the page views were double counted last year due to the plugin mishap, it’s more likely I had 8,881 page views in 2019 as that’s what is listed as unique page views.

Keeping Up With The Bulls Most Popular Posts in 2020

The most exciting thing for me on the blog this year was that more traffic came from posts actually about personal finance and helping people make more money! Four of the top five posts last year were all about food, this year it’s down to two. I’m glad people are finding ways to save money on food helpful and finding new recipes but that really isn’t the focus of my blog. I really started this blog to help people make more money. Even though a few food posts generated a lot of traffic last year, I saw a lot more traffic overall come through for personal finance and career related content.

Keeping Up With The Bulls Search Performance

Keeping Up With The Bulls Google Console Analytics- total number of clicks and total number of impressions

Keeping Up With The Bulls showed up 212K times in Google search, over 4X more than 2019! Of these, 5.57K clicked through to the blog, over 8X more than 2019! Overall, I have a lot more search optimization to do but I am pleased at this year over year progress. Some of the content I think is very important like learning about RSUs and the importance of sponsorship at work just isn’t searched much. RSUs in your compensation package and having at least one sponsor can immensely impact how much money you make at your job. Even though this content doesn’t do well in search I will continue to write it. If it helps even just one person it’s worth it.

Keeping Up With The Bulls Highest Google Search Referrals Posts

Originally my 2020 goal was to get more traffic from the posts that drove the most search traffic in 2019. The top search referral post in 2019 was Easy Trader Joe’s Dinner Ideas. Since my main focus to drive more traffic to personal finance and career related content I ended up focusing on other posts instead. I am happy about the progress I made here over the last year.

Keeping Up With The Bulls Year 2 Blog Goals Results

Consistently hit 75 + views / day. I did not hit this, but this goal was also based on faulty numbers. In Nov and Dec I consistently hit above 50 views per day though with almost no social promotion so I’m pretty excited about this.
Hit 5,000 views at least one month. The highest amount of views I got in 2020 was 2,632 back in May (excluding January). I am going to keep this goal for 2021.
Reach 500 views / month from organic search. Achieved! Not only did I hit this, but I hit this goal the past 5 months and even got to over 1,000 views per month from organic search in Nov and Dec.
Write 20 more blog posts. Achieved! I ended up writing 24.
Continue to refresh old content. Achieved! I still have a few posts I need to refresh but overall I made a lot of progress here. I will continue this in 2021.
Continue to learn more about SEO and implement what I’ve learned. Achieved! Still much more to do here, but I am happy with the progress I made last year.
Reach 1,000 Twitter followers. Achieved! I am now at almost 1,500 Twitter followers.

Keeping Up With The Bulls Year 3 Goals

Consistently hit 100 + views / day
Hit 5,000 views at least one month
Reach 1,500 views / month from organic search
Write 20 more blog posts
Write more investing content

That’s a wrap on the year 2 of Keeping Up With The Bulls! For anyone that started their blog after me I hope this was helpful and that you can learn from my mistakes. Thank you to everyone who has read my blog and engaged with me the past year. If there is any content you’d like to see more of please don’t hesitate to reach out!

One Year of Blogging About Personal Finance

01.06.2020 by admin // 16 Comments

January 1st was the one year anniversary of Keeping Up With The Bulls. To hold myself accountable, launching the blog was one of my 2019 resolutions and after working on it diligently over the holidays I was able to launch on New Year’s Day last year. I was motivated to launch by talking to someone who gave me the advice to get started and learn as I go instead of waiting for perfection. I give 100% to everything I do, so I knew I’d commit to doing this but I definitely didn’t know what I was getting into. Over the past year I’ve learned a ton about WordPress, marketing and more although I am still a ways away from where I’d like this blog to be.

What I Learned In My First Year of Blogging

I learned a ton in my first year of blogging but it can primarily be summed up in: things that went wrong but I figured it out, a few things that went right, that blogging isn’t worth the stress, and that there is a “FIRE” community.

The Things That Went Well

The Blog Went Live

I launched the blog! I’ve never had a blog so this was really out of my comfort zone. I also am not a developer, not a writer, not a CPA or CFP and not in marketing so this was really unchartered territory for me.

Setting Up Analytics Early

I’m in business operations and we love KPIs and metrics. I had Google Analytics installed before the site even went live. I’ve been able to track engagement from day one looking at both Google Analytics and the native WordPress Analytics. I also learned about Google Search Console very early on and was able to monitor Search analytics from the start. A couple months in I learned more about backlinks and Domain Authority and started tracking that as well. Because of this, I was able to start changing the order of my content once I noticed what was getting more clicks. I noticed posts about food got more engagement so I added a few food related posts into the schedule.

Helpful Tools Discovered Early

In addition to the analytics tools, I also discovered Canva to create pins and custom images as well as free images to use from Unsplash.

Personal Finance Blogging Community

Discovering the community of Personal Finance bloggers on both Twitter and Reddit really helped me connect with other bloggers. Many also created super helpful one year / two year blogging recap posts which helped me enormously when starting out.

I discovered Tread Lightly Retire Early which has a post on The Women Of the Financial Independence Movement. One of the first things I did was add my name to the list! I then started following many of these bloggers on Twitter and reading their blogs. There are also personal finance groups on Reddit, Pinterest and Facebook (although I have stayed off Facebook so far). So far I have only interacted with other personal finance bloggers online but I’ve learned about meetups in different cities and a conference called FinCon. In the future I hope to meet a few personal finance bloggers in person.

While I haven’t done any guest posts and don’t have any guest posts on my site yet I was able to get a few blogs to link to some of my content and feature links to other bloggers in a few of my posts where I was missing content and they had more in depth posts.

Twitter

I’ve had a personal Twitter but haven’t used it in years. I had low expectations about Twitter to start but was surprised at how many personal finance bloggers I was able to connect with. I also got a decent amount of referral traffic and have slightly over 700 followers.

The Things that Went Wrong

Adding www. After Launch

This is all laughable now but at the time it was a bit of a struggle. I started without www. and while it doesn’t actually matter I wanted it. I changed my website to include it and then I had to create a bunch of redirects. There were also a few other administrative tasks I had to do. Luckily I didn’t have that many posts but I certainly wish I knew this before I pushed the site live! This change also delayed my site showing up in Google.

Hosting on Bluehost

My site went down multiple times due to a glitch in Bluehost where it kept auto renewing nightly an add on I had cancelled. My site ended up being down for almost 72 hours because of this. Yes, I am one of the bloggers that saw another blogger post about Bluehost and I figured it was easier to read their instructions than figure out something else. This year when I am up for renewal I am definitely switching from Bluehost.

Not Knowing SEO

I thought I knew SEO but it turns out besides a few things on hyperlinks I really didn’t know much. After installing the free version of Yoast I got scores on readability and SEO for all posts. The software rated the content red for both pretty much across the board. I went back and tweaked my old posts one by one to at least get to yellow. All the content that I updated is much, much better now but I am still not done!

Using Pinterest for Referrals

I attempted Pinterest after seeing a lot about it on Twitter but I never had the time to create or schedule that many pins. I saw a little traffic but not enough to justify continuing to focus on this instead of other areas of the blog.

Blogging Isn’t Worth The Stress

I am a very competitive person by nature and when I saw other [newer] blogs post their stats I of course wanted to beat their stats and get their faster than they did. But, reality set it. I really, really care about doing well at my job. My competitive nature shows there too and I wanted to be on a faster promotion path. I also have no interest in retiring early. It turns out when you’re firing on all cylinders to get ahead at your job and you’re in a blogging community where fellow bloggers are retired or counting down the days til their retirement it’s not an even playing field.

Even if I was a pro at blogging and marketing I would never have the same amount of time to devote to my blog while working 60-80 hours / week on stretch assignments while also working out daily and traveling once a month. Something would have to give. Someone also pointed out to me I could always buy clicks by running advertisements if I really wanted higher numbers.

I decided to continue my blog, but to not worry about comparing myself to others. This was supposed to be for fun and possible monetization. But, the amount I could make in a raise at work far exceeded the amount I would make blogging. It didn’t make financial sense to try to get to a certain number of page views by working less for my “9-5” job on the weekends.

FIRE

I had no idea what FIRE was and there was a whole community out there centered around FIRE. FIRE stands for financial independence, retire early. While I’m not looking to retire early I’ve always been focused on financial independence. Even though I never officially called it financial independence I always wanted to have enough money to not worry. It’s been nice to find a community that enjoys discussing personal finance and their path to financial independence.

Why I’m Not Monetizing My Blog… Yet

I received a few opportunities to monetize my blog through my contact us page. Or, maybe it’s all spam – ha! I originally thought if I ever wanted to monetize I would have to do all of the work to identify partnerships or affiliate programs. It never occurred to me that I may actually have people reach out. But, after learning more about blogging numbers and goals I’ve decided to wait.

In terms of advertisements I learned with low traffic you should expect to earn very little from ads. There are other programs out there besides Google Ads but you need a certain level of traffic to apply. If you get below 4,000 page views a month you’re pretty much stuck with Google Ads. For me, I’d rather provide a better experience than make a minimal amount of money by including ads. Apparently, the one to aspire to is Medivine and you must have 25,000 sessions a month. But, there is another program where you need more like 4,000 page views a month.

Reading about affiliate programs, such as the Amazon Affiliate program, you also need enough traffic to justify it. If there isn’t enough use, you may even get kicked out!

I also really want to do things right. When I get enough traffic that it could make sense to start monetizing I will need a more official privacy and disclosure page, pay someone to create a real logo, hire someone to improve the design of my site and likely create a LLC. This will probably cost a few thousand dollars. Will I make that up in the first year of monetizing? Highly unlikely. But, I would want to move from a hobby blog to a business blog all at once.

Keeping Up With The Bulls Blog By The Numbers

In my first year of blogging, I wrote 40 posts for a total of 43,018 words. I didn’t write any guest posts. For social, I am mainly on Twitter and have 716 followers. I also tried at Pinterest and currently have 110 followers.

Overall, I got 14,130 page views in the first year from 6,478 visitors. My best month was October, reaching a high of 3,428 page views.

Keeping Up With The Bulls Most Popular Posts:

As part of writing about personal finance I write about smart spending. In this section I have a few articles about saving on money on food. That must be much more interesting than making more money, investing and accelerating your career because every single food post I wrote is in the top 10 pages viewed in 2019. Once the first food related blog post took off I wrote a few more since it was proven to get traffic. I hadn’t quite figured out how to best promote the investing, making money and accelerating your career posts yet but that is definitely a goal for year two.

Keeping Up With The Bulls showed up 49.3K times in Google search and had 645 clicks from Google Search. Overall, I saw 13.5% of my traffic from Search Engines and hope to increase that this year.

Keeping Up With The Bulls Highest Google Search Referrals Posts:

Since I have pages that already rank I am going to first focus on getting these pages to rank higher. I was on a good trajectory until Google made changes in November and I am still working on getting back to that trajectory. You can see from the graph the extra delay I had in showing up in search because I added the www. to my website after launch. Since I also saw immediate success with my Christmas decorations blog post I am going to write more holiday related content this coming year.

Blog Goals For Year Two

As I enter year two of blogging I have a few goals:

Consistently hit 75 + views / day. 75 views a day consistently would put me at 2,250 views a month. This won’t get me to my ultimate monthly goal but it feels like a reasonable place to start.
Hit 5,000 views at least one month. I would love to get to 10,000 and then 25,000 page views a month but given my work load it’s not realistic. I’d be very happy hitting 5,000 views at least one month this coming year.
Reach 500 views / month from organic search. The highest I’ve ever had is 246 views back in November. With SEO improvements I’m confident I’ll be able to hit this.
Write 20 more blog posts. Ideally I would like to post once every other week but sometimes I am stretched too thin. I’d rather enjoy life than stress myself out to try to post once a week or once every other week. With 46 posts already in various draft states I should be able to overachieve this.
Continue to refresh old content. I’ve learned so much since I started blogging and there is an opportunity to optimize old content for SEO and strengthen the content in general. There are a few articles that need to be updated at least once a year since they contain tax bracket and tax limit information. It’s constantly a balance between updating old content, marketing and creating new content. If I do less here, I should be churning out more content.
Continue to learn more about SEO and implement what I’ve learned. I’ve learned a lot about SEO since I started this blog but there is much more to learn! One of the first focuses I will have this year is improving backlinks.
Reach 1,000 Twitter followers. Someone once tweeted that your tweets get seen by more people if you have 1,000 followers. I’m not sure the validity of that statement but we’ll see what happens once I hit that following.

That’s a wrap on the first year of Keeping Up With The Bulls! I officially survived the 6 month blogging cliff and made it all the way to 12 months. I look forward to kicking off year two! What did you learn in your first year of blogging? Any recommendations for improvements to focus on in year two?